Wow! Lot's of questions! Which IMO is a good thing! And finding examples in my own life has always helped me to understand how learning works!
From what you wrote above, it sounds like you are trying to understand the difference between positive reinforcement and negative reinforcement??
Here's a great site with a lot of information and definitions for you:
http://www.wagntrain.com/OC/Eileen was just taking about The ABCs of shaping, or behavior in her diary that might help here:
Antecedent: occurs BEFORE the behavior
Behavior: what the animal does in response to A
Consequence: occurs AFTER the behavior
I'll also attempt to explain my take on pressure, release, and reward with these terms in mind:
Pressure is an ANTECEDENT stimulus, or sometimes called a cue, it happens before the behavior. This often occurs in a negative reinforcement procedure. More specifically, pressure can be an aversive stimulus, and like you wrote, which means it can be uncomfortable or annoying, but can also be painful or fear inducing, or can just be the threat of any of these. This aversive nature it what gives it it's negative reinforcing properties when removed: RELIEF. However, pressure isn't always aversive. Massage is a good example.
To complicate matters even further, with negative reinforcement, there are two types: escape and avoidance conditioning.
In escape conditioning, the animal experiences the aversive (pressure, pain, cold, weary, etc.) and performs a behavior to make the aversive stimulus stop. For example, I was working outside today as the sun went down and my hands started to freeze (antecedent stimulus). I stopped working and went inside where it was warm (behavior), relief from freezing hands (consequence). I ESCAPED from the cold.
Another example. The next day I notice the sun starting to go down (antecedent). I go inside BEFORE my hands start to freeze (behavior). I have successfully AVOIDED freezing hands (consequence).
Release is a slang term for what the trainer does when the horse has complied to your pressure cue, it is a negative reinforcing CONSEQUENCE. A more scientific way for looking at it is relief from an aversive. It is a very powerful NEGATIVE reinforcer
(negative means to 'take away or remove'). In your lawn mowing example, if I were to FORCE you somehow to mow the lawn for say 8 or more hours straight, you would most likely find that aversive/pressure and be begging for relief, a chance to rest and also some mental relief too!! So resting WOULD be reinforcing to you AT THAT TIME!
Reward is a slang term for giving something to another. As you stated, it does not necessarily increase the 'room cleaning' or 'lawn mowing' behaviors, tho it might. You can 'reward' but not necessarily reinforce a behavior. Like you said if you don't like the 'reward' then it won't increase your behvaior. You need to look at what the behavior does in the future. If those behaviors do not increase, then it was NOT a reinforcing consequence (an possibly punishing!)! The animals (or you!) define what is reinforcing.
It gets clearer when you think of reinforcers, since a positive reinforcer is very different than a negative reinforcer! A reinforcer increases a behavior. If the behavior did not increase or at least maintain, then that consequence was NOT a reinforcer. So there are two types of reinforcing consequences, positive (adding some thing the animal likes/wants) and negative (taking away/removing/cessation of something the animal doesn't like/want).
Reinforcers change depending upon our physical and mental state, and also species. If I am tired, rest might be reinforcing. If I am hungry, food might be reinforcing. If I am Border Collie, racing across the field to gather sheep might be reinforcing. If I am a horse who has been stalled, moving might be reinforcing. If a horse has been cantering for 20 minutes, rest might be reinforcing.
So relief, treats, scratching, touching, rest, running, etc. MIGHT BE reinforcers. The sun is reinforcing on a freezing day, shade is reinforcing on a hot day, etc. A shy dog might love to be touched by his owner, but finds touching aversive from a stranger. The only way to know for sure is to see how these 'potential' reinforcing consequences affect a particular behavior, or motivate the animal to do X. Always look to the behavior to see if the consequences you are offering are working!
Check out that website for more info! Lots of good info there!
Hope this helps!
Brenda